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At Southside Creative Group | 2016
A rebrand for the Chattanooga Women's Leadership Institute's (CWLI) annual Leadership event. I chose to "refresh" the old branding of the event as opposed to reinventing the wheel for this client. A hand-done approach was taken to create the logo and CWLI's branding was inspiration for the color palette. The hand lettering was digitized and used to create posters to present to the client. Of the three directions presented to the client, this refresh was ultimately chosen. This design and look will be used moving forward for the event's designed collateral.
At Southside Creative Group | 2016
A rebrand for the Chattanooga Women's Leadership Institute's (CWLI) annual Leadership event. I chose to "refresh" the old branding of the event as opposed to reinventing the wheel for this client. A hand-done approach was taken to create the logo and CWLI's branding was inspiration for the color palette. The hand lettering was digitized and used to create posters to present to the client. Of the three directions presented to the client, this refresh was ultimately chosen. This design and look will be used moving forward for the event's designed collateral.
Out with the old...
Make a mark...
the logo started as a brush lettered mark, was digitized and refined.
Creative Directors: Casey Yoshida and Kacie Yates at Southside Creative Group